Privacy Policy

This policy explains what personal information Cheapest in the UK collects when you browse or buy from this website, how we use it, and the choices you have. We only ask for information we genuinely need to run the shop.

Information we collect

• Account details — your name, email address and, if you sign in with Google, Apple or Microsoft, the basic profile details and profile picture that provider shares.
• Order details — the items in your basket, delivery address and contact details you give us so we can send your order.
• Messages — anything you send us through the contact form or by email.
• Usage information — pages viewed, device and browser type, and general location based on your IP address, used to keep the site fast, secure and working properly.

How we use it

• To create and manage your account and keep you signed in.
• To process, pack and deliver orders, and handle returns or refunds.
• To answer your questions and provide customer support.
• To send marketing emails, only where you have asked us to.
• To prevent fraud and misuse, and to meet our legal and accounting duties.

Sharing your information

We never sell your personal data. We share it only with the services needed to run the shop — our hosting and database provider, payment providers, and delivery carriers — and with authorities where the law requires it. Each is only given the details needed for their part of the job.

How long we keep it

Account data is kept while your account is open. Order records are kept for six years to meet UK tax and accounting rules. Support messages are kept for two years. You can ask us to close your account and delete data we no longer need to keep.

Your rights

Under UK data protection law you can ask for a copy of your data, ask us to correct or delete it, object to certain uses, or withdraw consent for marketing at any time. Email us using the contact page and we will reply within one month. You can also complain to the Information Commissioner's Office (ico.org.uk).

Security

Data is transmitted over encrypted connections and stored with access limited to the people who need it. No system is perfect, so please use a strong, unique password for your account.

Changes

If we update this policy we will change the date above and, for significant changes, tell you on the site.